MAG Property Development Dubai

Two dates matter here and people mix them up. The MAG Group began in 1978 as a small spare parts trading business in Abu Dhabi. The property arm, MAG Property Development, was established in 2003.

That gives the developer 23 years of building history inside a group with a 40-year-plus commercial track record across real estate, contracting, engineering, industrial and commercial trading, freight and hospitality. The group now spans more than 50 companies and over 2,000 employees, with offices in China, Iraq, Turkey and the United States.

The first residential project was MAG 214 in Jumeirah Lake Towers, a 40-storey tower with 312 apartments including duplex penthouses, completed in 2007. MAG 218 in Dubai Marina followed in 2010, a 66-storey building with 534 one and two-bedroom apartments. Emirates Financial Towers in DIFC completed in 2011, a twin-tower commercial development of 1,083,103 square feet built with ENSHAA PSC, holding a Guinness World Records entry and now serving as the group headquarters.

Moafaq Ahmad Al Gaddah, Chairman and Founder. Built the group from a spare parts trading business into a multi-billion-dollar operation. Named Entrepreneur of the Year at the Arabian Business Achievement Awards in 2006, appointed the first Ambassador of the Arab Family in 2007, listed among the Top 50 wealthiest Arabs the same year, ranked 16th on the World’s Most Influential Arabs list in 2012, and entered on the World Finance 100 List. MAG Group became a World Economic Forum member in 2014.

Talal M. Al Gaddah, CEO. Oversees finance, project management, sales, marketing, administration and legal. Before this role he was Director of Sales and Marketing at Invest Group Overseas, where he recorded AED 1.5 billion in sales over 12 months through the Polo Townhouses and The Polo Residences, and launched The Gate development in Frisco, Texas. His stated aim is to place MAG Property Development among the top five developers in the UAE.

Most Dubai developers pick a price bracket and stay in it. MAG runs two separate lines, and understanding which one you are shopping in is the fastest way to make sense of the portfolio.

The MAG line: mid-market and affordable

Numbered projects aimed at end users and yield buyers. MAG 330 in City of Arabia from AED 665,000. MAG 777 in Dubai Sports City from AED 777,000. MAG City Meydan from AED 750,840. MAG Kingdom in JLT from AED 1.2 million. MAG D11 in Meydan from AED 1.35 million. MBL Signature in JLT from AED 1.35 million. MAG 5 Boulevard in Dubai South delivers studios and one to three-bedroom apartments as a full community. Unit types run studio to two bedrooms in the towers, two to four bedrooms in the townhouse projects.

The Keturah line: ultra-luxury and wellness

A separate brand built around Bio Living, a biophilic design approach that puts natural materials, air purification, circadian lighting and wellness science into the home. Keturah Reserve in MBR City District 7 is a AED 3 billion master development with four and five-bedroom townhouses furnished with Miele, Dyson, TOTO and Quooker fittings, one to three-bedroom Superhome apartments from AED 3.75 million and five-bedroom villas from AED 74 million. Keturah Resort in Al Jaddaf offers two and three-bedroom villas and mansions from AED 6.7 million with a private beach. The Ritz-Carlton Residences at Al Jaddaf Creekside is the first certified wellness residence in the MENA region, with mansions priced up to AED 200 million. Keturah Tower on the Business Bay canal is listed as coming soon.

The gap between the two lines is wide. AED 665,000 to AED 200 million is a spread few developers in the city cover under one roof.