History
Dubai When it first went freehold in 2002 and 2003, the market's mantra was "building luxury." Dubai does things big, luxuriously, and nicely because they used to believe that the only people who would ever want to come to Dubai and live some desired luxury That was the mindset, and it kind of sold, but there are always people of all categories, such as first class, business class, and economy class. Previously, it was assumed that Dubai only built luxury homes.
However, they realized that not everyone could afford such a luxury. So, they began changing, but they built what they built under the guise of luxury. They will call the apartment ultra-luxury, but the price is lower. During that time, the Dubai market didn’t have a proper understanding of the luxury market, and things were just moving.
What about luxury after 2013? What’s going to happen should continue because what happened is that all the luxurious buildings that had been delivered were not up to the luxury standard of the world at that time, or they didn’t perform that well in terms of rental income or people staying there, meeting expectations plus Dubai reasoned:
Let us build affordable housing so that people can manage their rent and businesses can pay good, decent wages to their employees.
From 2015 on, it was more like "oops luxury," because a luxury apartment with high service fees would net you 3% to 4% net rental income, whereas a regular market apartment would net you 8% to 9%. So, those who bought in luxury are like, "Why did I bother to buy?" Because luxury rental returns are so low, buyers are less likely to spend a lot of money.
During that time, if a person needed to sell, they had to sell at a lower price, especially by 2015–2020. The luxury sector in Dubai suffered a lot.