1. Expression of Interest (EOI)
This is the ultimate weapon of investors. Try to understand this statement with the help of an example. Imagine there is a new high-demand project on the Dubai islands. Let's represent the project as a glass container with a capacity to hold 100 units, but we want to fill 300 candies in this container. The extra demand to fill the container with extra candies represents the investors' interest in investing in the project. This project (glass container) has only 100 units, but the number of investors who want to invest is much higher, almost three times the capacity of the project. On launch day, all these investors will rush to invest, leading to overflooding and leaving many investors empty-handed, as in the case of candies, which are left without getting any space in the container. If, before the launch, a farseeing investor, say a, expresses their interest and gets in before the other investors, then on the launch day, no matter how many investors try to buy the property, Investor A will still get their unit.
To express interest, the investors need to make a prepayment of an amount. There is always a minimum acceptable value, like $10,000 or 2% of the unit value, but there is no maximum, and it can be leveraged. If the EOI sum is larger than other investors, then the said investor can sometimes get a better place in the queue even if they came later than others. If the investor didn't get the unit or didn't like what they were offered, the developer would fully refund the money.
EOI is put down in three cases:
- The project has not been launched yet.
- The project was recently launched, but the investor didn't get the desired unit.
- The project has not even been announced.