EMAAR PROPERTIES
1. The Before Times
Emaar Properties was established in 1997 by Mohamed Alabbar as a public joint-stock corporation. Alabbar had a passion for real estate development and began his career in the construction industry in the 1980s, working on various projects in the Middle East. In 1997, he started his own company, EMAAR Properties which focused on developing residential properties in Dubai in areas where he saw potential. The projects became famous for their innovative designs, comfort, high quality, and luxury.
3. Breakthrough
Built-in 2010, Burj Khalifa, the world’s tallest building, was a game-changer for EMAAR Properties. The project helped solidify the company’s reputation and attracted International attention and investment. The launch of Burj Khalifa was accompanied by several other high-profile projects, such as Dubai Mall, Dubai Marina, and Downtown Dubai. Impressed with these projects' overwhelming success, EMAAR launched its residential projects in the same region to ensure collective growth and development.
4. The Mathematics of Sales (Till 2024)
EMAAR Properties is one of the most renowned and appreciated real estate development companies. Established in 1997, it has demonstrated itself as a global giant in the real estate world with its market presence in 12+ countries, by constructing landmarks such as Burj Khalifa and Dubai Opera and comprehensive districts like Downtown Dubai, Arabian Ranches, and Dubai Marina.
According to the data collected, EMAAR had a sales value of 56.6 Billion which is 22% as of 2024. It has delivered 116,500+ residential units so far (as of July 2024) and 30000+ residences currently under development. Estimates show that EMAAR has shown around 56% increase in property sales in H1 2024.
5. Prominent Projects
1. Dubai Hills Estate - A luxury residential community in Dubai. The panoramic views of Burj Khalifa make this community one of the prime real estate investments.
2. Bristol Luxury Hotels & Resorts - Located on EMAAR Beachfront - a luxurious coastal area with all the necessary amenities and infrastructure, is one of the most popular destinations in Dubai.
3. Elva at the Valley - A vibrant community thoughtfully crafted to redefine modern family living with contemporary townhouses, green open spaces, and exceptional wellness amenities.
4. Golf Edge - Nestled in EMAAR South, Golf Edge is a residential community surrounded by lush green hills, fairways, and golf courses that seamlessly blend with nature.
6. Sustainability
Environmental, Social and Governance (ESG) strategy:
- Safeguarding the Environment
- Maximizing Social Value
- Strong Governance and Business Ethics
Its flagship project, Downtown Dubai, features a range of sustainable features, including solar panels and wind turbines.
In Dubai Mall Cinema, EMAAR Entertainment is promoting using wooden utensils instead of plastic to reduce non-recyclable waste.
7. Investment, ROI, and Rental Market
- High occupancy and rental yields (7%)
- Emaar every development in Dubai has provided 5 - 8% ROI annually.
- High returns due to primelocations, For example, EMAAR Beachfront - luxury with high rental yields and potential.